Digital strategy development and advisory services


Creating results-oriented digital strategies and tactical plans aligned to your overall fundraising strategy for optimal outcomes

Digitally empowering your team and building sustainable digital pathways to achieving your mission

With nearly 60% of the global population using the internet and nearly 50% being on social media, digital presence and optimisation of fundraising through digital channels has become a necessity for for-purpose organisations. These statistics have only increased as a result of COVID-19 restrictions. Now more than ever it has become pivotal for your for-purpose organisation to establish a strong digital presence and optimise opportunities and tools available in the digital sphere as a key part of your overall fundraising strategy to achieve your mission.

At Giving Architects, we believe in developing winning digital strategies for your cause and ensuring that you have a streamlined, functional and result oriented digital plan as you navigate through the current challenging times which is well aligned to your fundraising strategy.

Is it right for me and my organisation?

Every for-purpose organisation currently requires a digital presence, especially with the situations brought on by the pandemic. It is pivotal today to have a strong digital presence and utilise key digital channels for donor engagement and to increase fundraising. Our digital portfolio is designed to cater to your individual needs be it if you are a large organisation, a medium size operation or a small scale operation. Our team has worked with a plethora of for-purpose organisations of all scales over the years and bring together a collaboration of extensive fundraising and digital experience to deliver effective solutions.


Our approach

It is imperative to recognise that your digital strategy is a part of your overall fundraising and engagement strategy and it should be aligned with and a significant contributor to your overall organisational goals. We focus on developing strong organic engagement with effective content strategies which stimulate digital audiences to take desired actions in support of your goals. Our approach to developing your bespoke digital strategy starts with gaining a full analytical overview and deep-diving into the specifics of your current digital efforts, identifying your unique propositions and opportunities in the digital sphere and developing a strategy which is unique to your cause and focused on achieving your desired outcomes in line with your mission.

We believe in an agile approach which enables continuous improvement of your digital activity with regular progress monitoring to ensure you are getting the desired traction and that your audience is taking required action to support your cause. Cultivating relationships by identifying your target groups and reaching them through a focused bespoke content strategy is an essential ingredient of a successful digital strategy which yields tangible outcomes. Relevance of content to your key groups is a key retainer of engagement and interaction with content which lead to taking action. Our approach is focused primarily on understanding your audience and developing a presence which relate to them and their individual motivations for giving.

Our services in digital for for-purpose organisations:

As is the case when developing in-person relationships, in the digital sphere, success is primarily dependent on the strength of the relationship and personalisation of communication with each individual who is currently supporting your cause and mission or may be a potential supporter.

The team at Giving Architects offers a comprehensive set of services for digital strategy development. Based on requirement and resources available at your organisation we can also provide detailed tactical planning (A schedule of activity to be launched) and assistance in implementing the plans as optional stages of the process depending on time required.


Outcomes you can expect for your for-purpose organisation

A thorough understanding of your current and past digital efforts and an identification of your unique strengths, weaknesses, opportunities and threats to optimise your future efforts.
An insight into the opportunities digital can provide to enhance your overall fundraising efforts and in achieving your mission.
A practical, realistic, integrated and well-aligned digital strategy focused on tangible outcomes and continuous improvement. A strategy which will enable the achievement of multiple outcomes including raising funds, donor engagement, donor retention, volunteer growth and raising awareness and growing digital advocacy for your cause.
A sustainable audience-focused plan which will not be dependent only on financial input and paid campaigning, but will focus on growing an authentic supporter base for your cause with organic efforts and effective content.
Advisory services on tactical planning in terms of all digital channels, which will provide a functional guideline for digital activity which is focused on specified objective achievement
Giving Architects can also provide optional services if you need us to build tactical plans and help you execute it and get your resources trained on managing and developing your digital presence.

Give us a call or drop us mail today for a no-obligation chat on how you can develop your very own results-driven digital strategy and action it out

New Zealand 
Marie De Silva:     M +64-22-531-0030
Clive Pedley:    T +64-9-215-3626      M +64-27-248-4371
Iyanthi Wijayanayake :    T +64-9-215-3624      M +64-21-618-363 
Nigel Harris :  M  +61-407-628-605
Email :

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    Thoughts from clients

    • Giving Architects was really great to work with. Together with Marie’s skills and Clive's knowledge of the sector, we received a really useful and practical audit of our digital channels and communications. I really appreciate their approach, service, and way of working!
      Shweta Tomar
      Head of Marketing | ChildFund New Zealand
    • "Spectrum Foundation worked with Giving Architects in the set-up of our organisation and fundraising programme. The team provided flexible advice and support in a rapidly shifting and changing environment, working in partnership with us to build and shape the programme together. Always thinking from a donor perspective, their insight and experience has been key to the progress we have made so far. Thank you for all your help! "  
      Fenella Humphreys
      Director of Philanthropy and Impact | Spectrum Foundation
    • "The team of Giving Architects became the Selwyn team, and it was like having a fundraising team there, working together with us. We were able to bring in ideas and views together and challenge them to form firm foundations for a sustainable fundraising programme for the organisation. The Giving Architects team provided us with good structures and processes with weekly meetings and monthly reports to then keep us on track. Giving Architects were faced with quite a few challenges during the project, but the team was able to provide us with some really good ground rules, views and decisions to build our internal expertise and to start our fundraising journey. Often with consultants, it’s very academic and it means something when they are there, but when they’re gone, you are left with; now what? But Giving Architects gave The Selwyn Foundation that route map on how best to progress. Knowing that they were there and could guide us was so important."  
      Karen Coleman
      Director, Marketing and Communications | The Selwyn Foundation
    • "I have much pleasure in providing this reference to support the capabilities and implementation planning expertise of Giving Architects in assisting organisations in achieving their capital fundraising goals. Giving Architects has much experience in the successful capital raising for a wide range of projects. I have known the team of Giving Architects in both Auckland and Hawke’s Bay for major projects to build Institutes of Sport & Health. The team can be completely relied on to research and develop a campaign that will succeed, prepare and deliver timely reports and provide wise counsel and advice along the way. Giving Architects has a great ability in consensus building and working with project stakeholders to secure their support. The project I led in Hawke’s Bay was ambitious and demanding. Giving Architects identified the ingredients for success and gave me and fellow Trustees the confidence to move forward on the pathway identified. They make a 101%commitment to the project, including making changes to the fundraising plan as changing circumstances dictate. Giving Architects steps up in demanding circumstances and will not let you down. I can thoroughly recommend Giving Architects."
      Sir Graeme Avery
      Former Chair | Hawke's Bay Community Fitness Centre Trust
    • "On behalf of the Manchester House Board, I wish to extend our thanks for what you have accomplished for the Society. Your efforts and planning have dragged us into the 21st century with the finalisation of the Impact Investment Assessment Report and the Executive Summary. This has enabled us to see our way forward to a more stable and sustainable financial future, once these plans are enacted. Thank you again Clive for getting our programme moving as we look forward to a brighter and more stable and sustainable future."
      Kevin Darragh
      Chair of Manchester House Social Services Society Inc.
    • “We have always valued the opportunity to engage and work with Giving Architects at times when we are required to make key strategic decisions. They are always incredibly well informed about best practice fundraising, international and domestic trends in philanthropy and the emergence of impact investment in the for-purpose sector. With child sponsorship such a well entrenched model for many NGO’s all over the world, the decline of that market in many western countries presented great challenges in how to adapt in a way that would best serve the people they exist to serve.  Understanding this challenge and approaching it from a donor-centric perspective is something that Giving Architects have helped us deal with effectively. The latest opportunity to consider impact investment, a rapidly growing market, and how it might best help ChildFund New Zealand achieve its objectives has  been the latest opportunity for us to work with Giving Architects. Their adaptability and insights across both philanthropic and investment markets has provided key insights and guidance as we traverse how we work with partners to best meet urgent needs in developing countries.  We look forward to working with them to effectively engage the impact investor market and achieve the transformational change in the lives of the children we are committed to.”
      Paul Brown
      CEO at ChildFund
    • “As an organisation we needed to do something different from what everyone else is doing.  I got to meet Giving Architects and they knew a lot about what was going on in the sector but were also looking at things in a different perspective. So when I started talking to them about doing things differently, they were  very open to the idea and I soon learnt that their connections and networks gave them the basis for a very good background of what is happening in New Zealand in the sector, and they were well connected internationally as well. For my organisation, I didn’t want to do what everyone else had done. We engaged a number of different organisations over time and most of the other organisations had a formula that they rolled out but Giving Architects thought about things differently. They took time to understand what we did and how we did things and why I wanted to change what we do as an organisation. With that background, Giving Architects came to us with different ideas and different approaches and different ways of looking at what we need to do to change our model. The knowledge and experience of Giving Architects was absolutely critical when it came to us choosing to engage them. It gave us a much wider view of what is happening in the sector, not just in New Zealand but internationally and that helped me in my decision making process along with that of the management and the Board. Those way finders that Giving Architects provide are critical to informing that decision making process. Our issues aren’t significantly different from other organisations but we wanted to take an approach that was different so they were prepared to come and meet us on our terms and talk to us about how we might want to approach things, and that has worked for us ever since we have engaged Giving Architects.”
      Wayne Howett
      CEO of Ronald McDonald House Charities New Zealand
    • Clive has shown me that professional fundraisers can truly add significant value. His strategic thinking, drive and leadership have been fundamental to our success and I always come away thinking he has given more than he has taken. Clive is a true professional, who I hold in the highest regard.
      Jon Tanner
      Investment Adviser, Craigs Investment Partners
    • I have worked with Clive Pedley and Iyanthi Wijayanayake on a targeted fundraising campaign which had excellent results. I found them to be thoroughly professional, well prepared and highly effective in whatever they have undertaken on our behalf.
      Bob Kerridge
      Former Executive Director, The Society for the Prevention of Cruelty to Animals Auckland Inc.
    • Clive is value-driven, creative, innovative and passionate about fundraising and philanthropy. His enthusiastic and exciting approach to his work is engaging and contagious. I have got to know Clive through serving together on the CFRE International Board. Having worked with leaders in the non-profit sector in all corners of the world for a number of years, I have found Clive’s insights, initiatives and knowledge about best-practice fundraising to be of the highest standard. In addition, he has a message about social investment innovation that the world needs to hear. To know Clive and to work with him is both a privilege and a gift.
      J. A Tony Myers CFRE
      Principal and Senior Counsel, Myers and Associates, Canada
    • Knowledgeable, skilful and generous in the extreme’ are the first thoughts that come to mind when I think about working with Clive and Iyanthi. Together they make a formidable team. I have worked with Clive and Iyanthi over a number of years and they are currently helping Coastguard with a complex partnership project in Canterbury. They have been flexible and patient as we have dealt with numerous changes and challenges. Clive has a wonderful ability to bring a group of people with differing ideas and priorities together and unite them with a plan to take the project to the next stage. Iyanthi brings expertise and delivers it with professionalism and genuine warmth ensuring everyone gets on board with enthusiasm. It is an ongoing joy to work with them. No matter how challenging or even frustrating a situation is, Clive and Iyanthi have a depth of experience and skill that means they are able to defuse the situation and come up with inventive and workable solutions. I absolutely welcomed this opportunity to recommend Clive and Iyanthi, they enjoy my utmost respect.
      Dominique Leeming CFRE FFINZ
      Marketing & Fundraising Manager, SPCA New Zealand
    • Giving Architects undertook preparation for our 150th capital project, Te Ara Matauranga, through a sound campaign readiness assessment. a challenge to define and convey, they spent time working with us to effectively engage our key constituents and develop an informed capital campaign strategy. with the major challenges made quite clear in relation to our initial ambitions, we adjusted the project and scale of fundraising ambition. this still unprecedented and demanding project required expert knowledge and guidance to support our development office, school leadership and willing volunteers. we have found that the advisory services giving architects have provided for the past 18 months have guided us through a variety of capital campaign challenges and ensured we have made good decisions based on well informed views and a sound awareness of best practice.
      Amanda Stanes
      Former Director of Advancement, Auckland Grammar School