Anna is a senior leader with more than 20 years’ experience driving growth across the for-purpose sector in New Zealand and Australia. She brings strategic vision and hands-on operational expertise, with a career spanning health, welfare, sustainability, education and youth. For the last 15 years Anna has sat at an executive level working closely with CEO’s and Boards to align philanthropic strategy and long-term governance goals.
Anna builds meaningful donor relationships by listening closely to what inspires people to give. She designs fundraising journeys from the ground up, diversifies income streams, and delivers multi-channel growth plans, from annual individual giving programmes through to major donor philanthropy and transformational capital campaigns.
Her expertise extends beyond fundraising to broader charity operational excellence including, strategic planning and annual business plans, people and culture, communications strategy, community and stakeholder engagement, events, marketing, retail and logistics, child and family programmes, disability services, government relations and tenders, advocacy and crisis communications.
Anna brings a strong understanding of charity governance, member-based organisations and large volunteer networks. She understands the realities of both small charities and complex not-for-profits, and brings energy, warmth and focus to achieving meaningful community impact.
Whilst Anna’s goal is to guide organisations through their next strategic chapter, turning philanthropic investment into measurable, life-changing outcomes - she also believes that driving serious results doesn't mean taking oneself too seriously, Anna is down to earth, genuine and loves to bring a sense of fun to her work!